Discover the Real Secret to Making Money Online


When it comes to making money online, there’s no shortage of instructional content explaining how to do it. You can find Ecourses, EBooks, membership sites and various products online that claim to explain the entire process.

But one thing many of those resources fail to explain is the real secret to making money online. In fact, if you leave this one element out, you’ll likely not sell much if anything at all. So read on to discover the real secret to making money online.

Vital Questions that You Need to Answer

Setting up a campaign online isn’t hard to do. You choose a niche, then get a product, put up a squeeze page, set up an email campaign and drive traffic to your page. That’s the long and the short of it. But don’t forget to tune into your market.

You do that by answering the following questions:

  • What do people in my market really want?
  • How will their life improve after purchasing my product?
  • What are the benefits within the benefits of my offer?

Answers to those three questions will unveil the secret to making money online within your particular niche. But the key is that it takes some forethought on your part. Give careful thought to the needs and desires of your prospects.

Now let’s take those three questions and go into some detail with each one.

What Do People In My Market Really Want?

You may be inclined to think that what people really want is money. While that’s true in part, it’s really not the whole story. People really want what they can get with money. But in some cases, they also want things that money cannot necessarily buy.

People want:

  • To be financially independent
  • Free time to do what they want
  • To be accepted for who they are
  • Peace of mind

Those are just a few things, but you really have to familiarize yourself with the needs and desires of those in your market. You can see how money is only a part of the equation. It goes much deeper than that, and you have to dig deep in order to reach your market.

In providing what your prospects want, you have to hit their emotional triggers. People don’t want to be unhappy, suffer loss, lose their freedom, or be restricted. They don’t want to be worried about the financial future and well-being of their children.

Your marketing campaign must address their concerns. And your product or service also has to address their needs. Let’s look at an example.

If you’re in the work from home niche, your prospects are those who are seeking income on their terms. They want time freedom. They want to spend more time with family and friends. They also want the peace of mind that makes them feel secure about the future.

Your marketing campaign must address their desires. Your product or service must fill their needs. Now let’s focus on the product or service.

How Will Their Life Improve After Purchasing My Product?

You can have a great marketing campaign that touches emotional triggers in your prospects, moving them to take a look at your product, but thereafter, your product must deliver. Does your product or service address the needs and desires of your prospects?

Any purchases made by people is normally done with the intention of making their lives better, otherwise they wouldn’t part with their money. So you have to determine how your product will solve a problem or address a need.

For example, let’s go back to the work from home niche. Let’s say you have a traffic product. Many online marketers struggle with getting traffic to their offers. You must address how your product will meet that need. But you need to go beyond that.

You have to touch the emotions of your prospects. For instance, tell them how they’ll feel once they get the traffic to their site, make sales, and have the time freedom that they’ve been craving. Be clear about what they’ll gain, whether it’s time freedom, more time with family and friends, or financial freedom.

When you successfully touch the emotions of your prospects, you’ll make money online. But also remember that your product or service has to absolutely deliver what you promise.

What Are the Benefits Within the Benefits of My Offer?

In marketing we’re taught to focus on benefits rather than features. For example, a car salesman might mention features like front and dual side air bags. But a wise salesman will quickly follow that up with a benefit that touches the emotions of the potential buyer. The benefit is that of superior protection for you and your family in a crash. That’s what will sell the vehicle. That’s what you have to do when offering your product or service.

But did you know that there are benefits within benefits? There are and that’s the core of the real secret to online sales success. But to determine what the benefits within the benefits are, you must first single out the basic benefits. This actually goes right back to what people really want.

What you have to do here is break down the basic benefits into elements that your prospects want. So let’s look at another example from the work at home niche.

Product: how to make money from home. Basic benefit: Ditch your job and make a full-time income working from home while actually working only a few hours a day.

Benefits within that basic benefit:

  • Financial freedom
  • Exotic vacations
  • Buy a new car
  • Get new clothes

The benefits within the basic benefit of working from home will make the prospect’s life better. Those are the things that move the prospect to become your customer. If your product delivers you’ll increase your customer base and your online income will grow.

Highlight the Hidden Benefits

When you’re setting up a marketing campaign remember to focus on the needs and desires of your market. Hit their emotional triggers in your ad copy. Tell them how they’ll benefit by purchasing your product.

Take the features of your product and then make a list of benefits. Afterward, draw out hidden benefits among the basic benefits. Dig deep by focusing on those characteristics in order to push the hot buttons of your prospects.

Thoroughly examine your product or service to extract the hidden benefits. Doing so will greatly improve your profit margin. You’ll then have discovered the real secret to making money online.

Michael Johnston is the author of several self-improvement articles. He also actively publishes helpful articles for those who are involved in Internet Marketing and the work from home niche.


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